Post by account_disabled on Jan 8, 2024 5:28:28 GMT -5
There are about 63,000 bars in the United States, and only 15 are lesbian bars. These are data collected by Jägermeister in its "Lesbian Bar Project" campaign , an action that reminds us that these spaces may not survive the economic crisis caused by the pandemic. In a moving piece of almost two minutes, the brand launches its tribute to lesbian bars, reviewing the history of these establishments through a multitude of photographs that demonstrate their impact over the years . Jägermeister's goal is to protect these bars with the "Lesbian Bar" project framed under the umbrella of #SaveTheNight , a campaign launched by the company in response to the coronavirus pandemic.
In the spot, the brand shows one by one the 15 lesbian bars - and their locations - that are still open in the United States. If you do not display the Email Data embedded video correctly, click here . The ad is narrated by Lea DeLaria , actress of Orange Is The New Black, it has been co-directed by Erica Rose and Elina Street and the production has been carried out by Lili Ali-Oshatz and Charles Hayes. Lea DeLaria and The Katz Company served as executive producers. «Losing just one more of these precious spaces has devastating consequences for queer people in this country. I want to use the power of filmmaking to illuminate the rich history of these 15 spaces.
Provide an opportunity for lesbian bars to tell their stories ," says Erica Rose in a statement collected by Adweek . "Lesbian Bar Project" has a website where users can make donations to save these bars and where their history is explained in more detail. In addition, it includes more information about the 15 stores and testimonials from their owners. The brand will later launch a documentary series that further explores the history of lesbian bars in the US. To launch this initiative, Jägermeister has partnered with Fractured Atlas , a nonprofit arts services organization that provides opportunities for independent artists.
In the spot, the brand shows one by one the 15 lesbian bars - and their locations - that are still open in the United States. If you do not display the Email Data embedded video correctly, click here . The ad is narrated by Lea DeLaria , actress of Orange Is The New Black, it has been co-directed by Erica Rose and Elina Street and the production has been carried out by Lili Ali-Oshatz and Charles Hayes. Lea DeLaria and The Katz Company served as executive producers. «Losing just one more of these precious spaces has devastating consequences for queer people in this country. I want to use the power of filmmaking to illuminate the rich history of these 15 spaces.
Provide an opportunity for lesbian bars to tell their stories ," says Erica Rose in a statement collected by Adweek . "Lesbian Bar Project" has a website where users can make donations to save these bars and where their history is explained in more detail. In addition, it includes more information about the 15 stores and testimonials from their owners. The brand will later launch a documentary series that further explores the history of lesbian bars in the US. To launch this initiative, Jägermeister has partnered with Fractured Atlas , a nonprofit arts services organization that provides opportunities for independent artists.